I think I have the answer.....
Last week, at the meeting, a young man got up on stage and gave a talk. He did well. He wasn't MLK or even Anthony Morris III, but he did well. The School Overseer praised him excessively too much in fact. But, I understood why. You see, in our hall, very few of the kids do anything at all. Yes, they attend with their families, but their expressions are of boredom and passive acceptance. This kid, on the other hand, is fully invested and its visible. He is taking that JW road and waiting to see where it will take him. From a secular viewpoint, he has some problems, a little self absorbed and spoiled, with just a little too much sarcasm around the edges. From that secular viewpoint, he would be a below average to average kid on the outside. But here, here is the make believe world, he is "the best" (thank you Nacho Libre).
The "Application" process of the JWs serves to make the average...unique, even special. When you are "approved" then all the boxes have been checked and others can see that you are the kind of witness that other witnesses should be. You have the good housekeeping seal of approval and others wish they can have it as well. It is all part of the indoctrination into the BORG.